Michael Keaton Would Like To Remind You Beetlejuice Is Extra Than Simply Merch

Tim Burton’s iconoclast agent of undead chaos Beetlejuice has, over time, turn into a popular culture staple particularly throughout Halloween. Between Warner Bros. collections at Hot Topic, Funko, Loungefly, and Spirit Halloween, the Jooce has turn into a comedic ambassador for all issues spooky. That is one thing that star Michael Keaton, didn’t count on—and as he advised Empire Magazine he discovered, “fucking bizarre.”

Notably, Keaton took some apprehension regarding the commodification of Beetlejuice being so prevalent within the years for the reason that authentic movie’s debut. “There’s been a lot merchandising of it, I needed to drop again to the place it began,” Keaton defined the way it gave him trepidation to tackle Beetlejuice Beetlejuice. “I needed to go, ‘What was my uncommon creativeness even fascinated with once I was creating it within the first place?’ Versus seeing a espresso mug or a golf membership cowl.” It was one thing that affected who the character was to him earlier than approaching board to reprise the function for Beetlejuice Beetlejuice.

Keaton continued, “To be trustworthy with you–I’m being very frank–it was off-putting, to look and go, ‘I don’t wish to seem like all these little issues, fuck that–what was the factor that began this?’”

Alas, with the sequel’s impending launch, we’re positive to get much more merchandising this yr whether or not Keaton desires it or not. However the actor returned for greater than getting the character’s face slapped on all the pieces. “I completely love this factor. And I don’t often speak like that,” Keaton mentioned of his work on Beetlejuice Beetlejuice. “I unabashedly love this. It was not simple to drag off and I feel we did it in spades.”

We’ll keep in mind that as we sip our espresso out of our Beetlejuice journey mugs this fall. Beetlejuice Beetlejuice opens September 6.

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